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Essential Law for Marketers by Ardi Kolah

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3

Legal barriers to market entry

In this chapter

•  Design rights as a barrier to market entry

•  Trademark as a barrier to market entry

•  Passing-off action as a barrier to market entry

•  Copyright as a barrier to market entry

•  Generic top-level domains (gTLDs) as a barrier to market entry

Introduction

This chapter explores legitimate barriers to market entry that prevent an unfair advantage being taken by a competitor brand owner. These laws and regulations act as a barrier to illegitimate competition and are therefore justified in the ...

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