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Essential Law for Marketers by Ardi Kolah

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2

Making statements in sales and marketing

In this chapter

•  Definitions of tortious liability

•  Distinction between contract and tort

•  Remedies in contract not available in tort

•  Negligent misstatements

•  Misrepresentation made in sales and marketing contracts

•  Fraudulent misrepresentation

•  Negligent misrepresentation

•  Innocent misrepresentation

•  Remedies for misrepresentation

•  Defamation

•  Remedies for defamation

•  Tort of malicious falsehood

Introduction

The temptation to push the boundaries in sales and marketing is great ...

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