The Mobile Market

Competition has benefited customers by triggering price decreases and wider availability of service. The Cellular Telecommunications Industry Association statistics in Table 9.3 indicate that the number of cellular subscribers grew by 24 million users from 86 million in 1999 to 110 million in 2000 in the United States.

Annual revenue in 2000 was close to $52.5 billion. For the past two years, average monthly bills have increased. From 1988 when the statistics were first published to 1998 they decreased each year from a high of $98.02 in 1988 to a low of $39.43 in 1997. The penetration of cellular telephones is lower in the U.S., 39% according to the FCC, than in Europe. In Finland, more people have mobile phones than landline ...

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