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Essential Guide to Telecommunications, The, Third Edition by Annabel Z. Dodd

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Search Engines

A search engine is a site that searches the Internet based on words that users enter. According to WSJ Market Data Group, Tradeline.com, as reported in The Wall Street Journal WSJ.com “Reality Bytes” on January 8, 2001, 72% of consumers find online shopping information through search engines. Some search engines capitalize on this and charge companies a fee for an advantageous placement in search results. Search engines such as GoTo.com rely on paid placements. For example, if someone searches for a retail product, the responses to her query will be listed in descending order depending on the fee paid to the search engine. Yahoo! charges for listings but only in its searches for retail products. Some search engines also get paid ...

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