Summary

  • The wireless Web opens up many new business opportunities, the most important of which use location-based technology.

  • A successful fixed-Web concept will not necessarily translate to the mobile environment. It will only be used for time-critical purchases, not those that require extensive information.

  • Advertising banners do not work on mobile phones. The only kind of advertising that will not alienate customers is opt-in messaging sent with the recipient's consent.

  • Mobile phones are more expensive to run than landlines, and will remain so.

  • Europeans generally pay for their airtime in advance and expect people who call them to pay the mobility premium. Americans are usually billed later and pay to receive calls. It is unlikely that either ...

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