Chapter 7. M-Commerce
In this chapter…
The hype around mobile data and the wireless Web is ultimately driven by one thing: the promise of a vast new market for products and services. In Britain, the first country to auction 3G licenses, operators have paid the government $35 billion simply for the privilege of using a slice of radio spectrum. That's more than $600 for every person in the country, all of which the operators must believe can be recouped in charges.
Add to this the costs of actually building a network, subsidizing the phones, and marketing, and it may seem as if the operators will find it hard ever to make a profit. Yet profits are predicted, and the share prices of companies involved ...
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