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Erotic Capital:The Power of Attraction in the Boardroom and the Bedroom

Book Description

In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset—erotic capital—that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In Erotic Capital, Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing tool—one that we scorn only to our own detriment.

Table of Contents

  1. Title Page
  2. Table of Figures
  3. List of Tables
  4. Introduction
  5. PART I - The Fourth Personal Asset and the New Sexual Politics
    1. CHAPTER 1 - What Is Erotic Capital?
      1. The Six (or Seven) Elements of Erotic Capital
      2. The Fourth Personal Asset
      3. Can Money Buy You Erotic Capital?
      4. Can Erotic Capital Be Measured?
      5. Erotic Capital as a Performance
      6. The Rising Importance of Erotic Capital
    2. CHAPTER 2 - The Politics of Desire: The Difference Between Men and Women
      1. The Sexual Revolution
      2. Let’s Talk About Sex
      3. The Male Sex Deficit
      4. Sexual Lifestyles
      5. Personal Stories
      6. Long-term Relationships and Differing Levels of Desire
      7. How Important Is Sex?
      8. “Superior Goods”
      9. Gay Communities
      10. Women’s Second Advantage . . . and Its Suppression
    3. CHAPTER 3 - Denial: Why Erotic Capital Has Been Suppressed
      1. The Male Bias in Perspective
      2. The Role of Religion
      3. The Male Sex Right
      4. The Failure of Feminist Theory
      5. The Elitist Bias
      6. Victim Feminism
      7. Sex and Gender
      8. The Unholy Alliance
      9. The Erotic Playground
  6. PART II - How Erotic Capital Works in Everyday Life
    1. CHAPTER 4 - The Lifetime Benefits of Erotic Capital
      1. Two Sisters
      2. Cinderella Goes to the Ball
      3. Childhood
      4. The Golden Glow View of the World
      5. The Social Benefits of Erotic Capital
      6. Beauty and Brains
      7. Social Skills and Emotion Management
      8. Charisma and Leadership
      9. Erotic Capital in Sport
      10. The Two Ugly Sisters
      11. The Social Magic of Smiles
    2. CHAPTER 5 - Modern Romance: How Erotic Capital Changes Relationships
      1. The Rising Status of Women
      2. Self-Service Mating Markets
      3. Modern Mating and Marriage Markets
      4. Power Within Relationships
      5. Affairs
      6. Sexuality and Successful Lovers
      7. Gays and Geishas: Homosexual and Heterosexual Cultures
      8. The X Factor in Relationships
    3. CHAPTER 6 - No Money, No Honey: Selling Erotic Entertainment
      1. The Erotic Appeal in Advertising and Marketing
      2. Party Girls
      3. Erotic Entertainments
      4. Slipping In and Out
      5. Buying Erotic Capital
      6. Men Who Buy Sexual Services
      7. Trafficking, Drugs, and Pimps
      8. The Value of Erotic Capital
      9. Personal Benefits
    4. CHAPTER 7 - Winner Takes All: The Business Value of Erotic Capital
      1. Good Looks in Management and the Professions
      2. The Beauty Premium in the Labor Market
      3. Social Skills and Emotional Labor
      4. Sumptuary Laws, Uniforms, and Dress Codes
      5. Public- and Private-Sector Differences: Selection Effects
      6. Issues of Fairness: Height Versus Attractiveness
      7. Ancient Gods and Modern Celebrities
      8. Winner-Takes-All Economies
  8. APPENDIX A - Measures of Erotic Capital
  9. APPENDIX B - Recent Sex Surveys
  10. Acknowledgments
  11. Notes
  12. Bibliography
  13. Index
  14. Copyright Page