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ERIC SINK ON THE BUSINESS OF SOFTWARE by Eric Sink

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Part FourSales

Having delved into the topics of entrepreneurship, people, and marketing, I punctuate this book with four chapters on the topic of sales. No lack of importance is implied by placing this topic at the end of the book. In fact, I could argue that selling is what a software company is all about.

Twenty-ThreeTENETS OF TRANSPARENCY

If this article doesn't seem to be about sales, keep reading it over and over until it does.image

MONDAY, FEBRUARY 14, 2005

Reminding my readers once again that I am not a Microsoft employee, I have observed that over the last year or two, the world has seen a different posture from the developer tools groups ...

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