This article on competition is the second in my three-chapter mini-series on the fundamentals of marketing. At this point, some pedantic quibbling geek is going to look at the article dates and notice that I actually wrote this chapter before the previous one. Get over it.
THURSDAY, APRIL 3, 2003
The bubble is gone and sanity reigns, but entrepreneurship continues to attract. People love to come up with new business ideas. I often hear from someone who wants my opinion on their business plan. I enjoy brainstorming new ideas and evaluating their potential.
One of the first steps in evaluating a new business ...