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ERIC SINK ON THE BUSINESS OF SOFTWARE by Eric Sink

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SevenMAKE MORE MISTAKES

Everybody seems to love this article. That is, everybody except me. image

I do value the lessons I have learned, but sometimes it stings to think about some of these stories.

FRIDAY, DECEMBER 19, 2003

Robert Scoble, weblogger extraordinaire, recently said, "I want to see more software companies, not fewer."1 I heartily agree.

At the risk of being too obvious, let us observe that every ISV is started by an entrepreneur who somehow overcomes the fear of failure. The genesis of a new company usually involves hundreds of hours of study, deliberation, and conversation, most of which is focused on a single question: Can I make this ...

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