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ERIC SINK ON THE BUSINESS OF SOFTWARE by Eric Sink

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FourFINANCE FOR GEEKS

This chapter is boring, and I am not apologizing for it. If you are going to run a software company, you have to know the basics of accounting and finance. If you are not willing to do that, it is not likely that your company will be successful.

On the other hand, if you find these topics to be genuinely interesting, it is even less likely that your company will be successful. image

MONDAY, NOVEMBER 24, 2003

On my weblog I write a series of articles entitled Marketing for Geeks1 The concept of these articles is that a lot of technically oriented people actually do end up involved in marketing decisions. Most software start-ups ...

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