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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

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CHAPTER 2The History of Content Marketing

History will be kind to me for I intend to write it.

WINSTON CHURCHILL

THE STORY OF JOHN

There once was a struggling blacksmith named John. John was young, broke, and in desperate need to provide for his young family in Vermont. In 1836, John made the tough decision to leave his family, with all of $73 in his pocket, to make his way west in the hope of finding fortune … or at least a job.

After two weeks of travel, John decided to set up camp in Grand Detour, Illinois. It was there he put out his blacksmith shingle.

Day after day, John would hear the tales of farmers from the Northeast struggling to push their plows through the sticky Illinois soil. Where their iron plows used to easily slide through ...

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