Book description
Reach more customers than ever with TARGETED CONTENT
Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Table of contents
- Cover
- EPIC CONTENT MARKETING: HOW TO TELL A DIFFERENT STORY, BREAK THROUGH THE CLUTTER, AND WIN MORE CUSTOMERS BY MARKETING LESS
- Copyright Page
- Dedication
- CONTENTS
- Foreword
- Acknowledgments
- Introduction
- PART I Content Marketing—There and Back Again
- PART II Defining Your Content Niche and Strategy
- PART III Managing the Content Process
- PART IV Marketing Your Stories
- PART V Making Content Work
- Index
Product information
- Title: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- Author(s):
- Release date: September 2013
- Publisher(s): McGraw-Hill
- ISBN: 9780071819916
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