O'Reilly logo

Entrepreneurship, Second Edition by Andrew Zacharakis, William Bygrave

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5.12. CASE: College Coach

Michael London and Stephen Kramer sat in front of the television at Stephen's apartment in Brookline, Massachusetts, which served as the corporate offices of College Coach, the college admissions advisory service they had started up seven months earlier. Feedback from their pilot retail classes and from a corporate workshop had been encouraging. The partners had identified three distinct business models: retail classes for students, corporate workshops, and high school guidance consulting. They now needed to consider which models to pursue, and related to that strategic plan was a decision on the type of facility they would require to run their operations. The partners had recently secured the services of a public relations (PR) firm, and Michael slipped one of the products of that relationship into the VCR. They smiled as a well-known local network news reporter began:

In the locker room and on the field of play, coaches are there to make sure every player lives up to his or her potential. So how about a hired gun to help make sure your teenager gets his or her best shot at the college admissions game?.... Michael London and Stephen Kramer fancy themselves the Knute Rockne and Vince Lombardi of the college-bound crowd ....

5.12.1. Friends and Partners

Stephen and Michael met as freshmen at Babson College in Wellesley, Massachusetts. Back in high school, Michael had become intrigued by the intricacies of applying to college, and he found Stephen to be ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required