Contents
So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap
Why Are We Qualified to Write This Book?
Chapter 1. Can You Be a Successful Entrepreneur?
What Do Successful Entrepreneurs Do?
Who Are Successful Entrepreneurs?
Two Common Paths to Entrepreneurial Success
Chapter 2. Basic Rules of Business Success
The 8 Common Start–Up Mistakes
Common Mistake #1: Choosing a Bad Business Opportunity
Common Mistake #2: Choosing the Wrong Customers
Common Mistake #3: The Wrong Product
Common Mistake #4: Pricing Products or Services Improperly ...
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