Contents
The Truth About Starting a Business
Part I: The Truth About What It Takes to Be a Business Owner
Truth 1. Why people start businesses
Truth 2. The right business for you
Truth 3. Questions to ask before you quit your job
Truth 4. Key characteristics of successful business owners
Truth 5. You may not need “prior business experience”
Part II: The Truth About Generating and Testing Business Ideas
Truth 6. The most common sources of new business ideas
Truth 7. Want several alternatives? Techniques for generating new business ideas
Truth 8. A make-it or break-it issue: Selecting an idea that can be sold into a niche market
Truth 9. Screening and testing business ideas
Truth 10. Writing a business plan: Still as important as ever
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