Truth 43. It’s okay to advertise, but think through your choices carefully
There are many ways that businesses advertise. While it’s normally cost-prohibitive for new businesses to advertise on television and in major newspapers and magazines, there are alternatives that are less expensive or free. Pick and choose carefully. Advertising is an area where a business can spend a lot of money to produce meager results, or spend very little and achieve impressive outcomes.
The two major categories of advertising include print and media advertising and Internet advertising.
Advertising is an area where a business can spend a lot of money to produce meager results, or spend very little and achieve impressive outcomes.
Print and media ...
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