Truth 7. Want several alternatives? Techniques for generating new business ideas
One thing to guard against is settling on a business idea too quickly. Whether you’re just starting to look for an idea or have a notion of the business you’d like to start, it’s a good idea to identify and think through several alternatives. Two common ways to generate business ideas are brainstorming and library and Internet research.
Brainstorming
Brainstorming is the process of generating several ideas about a specific topic. The approaches range from a person sitting down with a yellow legal pad and jotting down business ideas to formal “brainstorming sessions” that are led by moderators and involve a group of people. In a formal brainstorming session, ...
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