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Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation by Eric Kacou

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12. Insights on Mindset Change from Public Health

Missing in Action

Every generation is confronted with a major issue. The response to that major issue often shapes how it is remembered by future generations. In the 1960s, the issue was political independence. In the 1980s, HIV/AIDS emerged as one formidable issue. After many false starts, Africa is now making headway in curbing this pandemic.

Uganda is heralded as a pioneer in the response to the HIV pandemic. Threatened with this public health dilemma starting in the 1980s, Uganda’s leadership realized that it needed to fight. After this realization, the HIV prevalence fell dramatically, from a peak in 1991 of around 15% among all adults, and over 30% among pregnant women in the cities, to ...

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