YOU MIGHT WANT TO READ THIS BOOK MORE THAN ONCE
If you do spot the new ingredient, pay particular attention to put it into everything you do. This new ingredient hasn’t been necessary in business up until this point but, from now on, it must be at the very heart of what you do.
I’m going to mention this ingredient many times in the book, but I won’t say what it is specifically for you. I will leave you to find it.
When you read through this book, look for this magic ingredient, or at least look for clues.
The beginning is important and the end will unfold but, at the centre, you might discover a mountain of value you never noticed when you first looked.
Sometimes people read this book and “get it” – other times they don’t. Some people get it ...
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