CHAPTER 14
CREATE VS. CONSUME
When I share these predictable steps for creating something remarkable, some people get discouraged. They feel that it’s going to be a long and difficult road ahead to build a profitable business, or a hot product or service.
While the idea of building every part of a business in a remarkable way feels heavy and daunting from the outset, the experience of actually doing it isn’t.
The experience of building something that gets talked about is often the most rewarding and energetically uplifting thing you’ll ever do.
Better yet, the results of having a remarkable business can be staggering. You don’t just make wages, you make profits. You don’t just help your clients, you blow their minds and make a difference to their ...
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