MAXIM 6: IDEAS ARE WORTHLESS, IMPLEMENTATION IS EVERYTHING
One of the most frustrating experiences of being well connected in the world of business is the constant question “What do you think of my idea?”
My response normally shocks people. I say “Ideas are worthless.”
Anyone can sit around and have a big idea. Few can make it brilliant.
Let me give you two examples to illustrate my point.
Most Londoners love the experience of grabbing a sandwich from the UK fast-food sandwich giant, Pret A Manger. Pret stores are clean, the food is good, the service is friendly and you rarely have to wait too long in line. For that reason there are hundreds of Pret stores and the business is worth tens of millions of pounds.
Can you imagine the founders asking ...
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