MAXIM 5: YOU ARE IN PARTNERSHIP WITH EVERYONE WHO TOUCHES YOUR BUSINESS

Seeing everyone who touches your business as a partner is a radical shift away from short-term, transactional behaviour towards long-term success for everyone.

See your team as partners, your suppliers as partners and even your customers as partners. Take the extra time to explore what success really looks like for everyone involved. Create deeper alignment in the needs and wants of everyone who’s interacting with your business.

Don’t see your business as an independent entity that can survive all on its own. See your business for what it is: a set of relationships that must last if success is to be achieved.

I’m not saying that you can never fire a poor-performing staff ...

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