MAXIM 4: GET KNOWN BY THE SUCCESS OF YOUR CLIENTS
The best way to become famous is for what you have done for others.
If you focus on creating success for your clients, they will go out and tell the world. People are unlikely to believe what you say about yourself, but they will be very impressed by the favourable stories your clients are telling about you.
Most great businesses grow because of what others are saying about them. Google grew because people showed others how magical the results are when you “google” something. Facebook grew because of the sentence “are you on Facebook?” spoken between friends. Apple’s meteoric growth in the 2000s was down to “raving Apple fans.”
My own business success really took off when we focused centrally ...
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