MAXIM 1: YOU GET WHAT YOU PITCH FOR … AND YOU ARE ALWAYS PITCHING
A pitch is a powerful set of words that you deliver to the world again and again. Eventually, if you stick at it and really get the pitch perfected, you will get what you pitch for.
In your business, if you get your pitch right you can raise money, attract a team, engage partners and inspire new clients. If you are a change maker with a great pitch, you will eventually attract a following, upset the status quo and see a shift in your cause.
A client of mine, Lazo Freeman, began to pitch “I’m the UK’s top body transformation coach, I work with wealthy men who are brilliant in a boardroom but ordinary in a bedroom and make them lean, fit and toned in 12 weeks.” As a result, he has ...
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