CHAPTER 10
THE ASCENDING TRANSACTION MODEL (ATM)
Knowing what you are passionate about is not enough to make money in business. Having a valuable IP is not enough either. If you want to make money from your business you need to have an elegant product strategy.
In this chapter we’re going to look at a very powerful product strategy that makes a lot of money. It involves four types of products that strategically work together to generate a lot of revenue.
I have called this system an Ascending Transaction Model (ATM) because I want you to remember that it’s designed to give you money.
Great businesses have four types of products that all serve a unique purpose:
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