THE COMPLETE ATM
Now you have the four products and you have three pieces of glue that form a product ecosystem. When you put them in order, you end up with an Ascending Transaction Model.
You will create a nice, easy way for people to do business with you at several levels. People will love being around your business and they will feel good about buying from you several times.
The best part of an ATM is that you can simply go around making sure people get given gifts and products for prospects. After that, the domino effect kicks in and you have a business that just flows.
WHAT HAPPENS WHEN YOU DON’T HAVE A PRODUCT ECOSYSTEM?
It takes time to create an ATM. You put many hours into strategy, design and production in order to get it right.
Failing ...
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