2. DOING SOMETHING YOU’RE GOOD AT
Now that we’ve talked about discovering what you are passionate about, let’s talk about the next step in moving to the entrepreneur sweet spot.
You can’t just be passionate, you also need to deliver real value.
At the heart of every great business is something of value, an asset. You cannot build a business if there’s a lack of value.
No matter how good your sales people are, no matter how much advertising you do, no matter how much you push, if there’s no value there’s no business in the long run.
I am fortunate enough to be mentored by some brilliant people. One of these people is a guy who used to be a top performing fund manager for a huge investment bank. Over lunch one day he said a sentence to me that ...
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