CHAPTER 7

THE VERY ESSENCE OF SUCCESS

What makes some people successful while others struggle?

Why is it that some people in an industry are millionaires and other people in the same industry are just getting by?

Why is it that Kate Moss is paid millions to be a model, while other models, who are just as pretty, get paid $300 a day?

Why is David Blaine a millionaire street magician when other magicians just make enough for their next meal, despite knowing all the same magic tricks?

Why is it that Jonathan Ive gets millions to design products at Apple and other designers make $60 an hour?

I have three answers to this riddle but, before I tell you the first reason, make a list of all the traits you think the successful people have that the others ...

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