CHAPTER 4
MEET YOUR ENTREPRENEUR BRAIN
Your brain controls the way you think and the way you think controls what you do.
What you do, largely gives you the results you see in the outside world (including your bank balance, your house, your car, the types of holidays you go on and the difference you make).
So, if you want to consistently make things happen, it’s vitally important that we take a look at the brain and how it’s wired.
The brain is incredibly complex, and an exciting piece of kit to learn about properly. If you happen to be a brain-scientist forgive me for oversimplifying things but what I am about to discuss is designed to be useful for entrepreneurs rather than accurate to brain-scientists.
There are three key parts of your “entrepreneur ...
Get Entrepreneur Revolution: How to develop your entrepreneurial mindset and start a business that works now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
