THE MONKEY BRAIN

The monkey brain isn’t much better than the reptile brain if you want to achieve success as an entrepreneur.

If you operate from the purely functional part of your brain, you will live like a monkey. You will have friends and you will be able to perform repetitive tasks, but most of what you do will not be very meaningful in the long term. You will enjoy nit-picking, and you will stay amused with very simple things.

The monkey brain loves to experience peak emotions like anger, sadness, happiness, surprise, sexual arousal and excitement. You can keep the monkey brain occupied for years by just stimulating peak emotions on a daily basis.

The monkey believes the only resources that it can access are those it’s been told it can ...

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