CHAPTER 2
THE RISE OF THE GLOBAL SMALL BUSINESS
Not too long from now, almost every business will be a multinational. Tiny little businesses will behave big. There will be millions of “global small businesses.”
The global small business (GSB) isn’t like a big global business, and neither is it like a traditional small business. As the name suggests, this is a business that typically has less than 20 staff but isn’t limited by geography. It can reach into cities all over the world and can easily be making millions in sales despite a relatively small headcount.
Most commonly, GSBs will be service providers, or offer intangible products like software and information. However, many will also sell high-value physical products that can be sent whizzing ...
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