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Entrepreneur Equation

Book Description

It's time to drop the rose-colored glasses and face the facts: most new businesses fail, with often devastating consequences for the would-be entrepreneur.

The New York Times, Wall Street Journal, and USA TODAY bestseller The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just "Could I be an entrepreneur?" but rather "Should I be an entrepreneur?". By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.

Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you:

  • Learn what it takes to be a successful entrepreneur in today's competitive environment.

  • Save money, time and effort by avoiding business ownership when the time isn't right for you.

  • Identify and evaluate the risks and rewards of a new business based on your goals and circumstances.

  • Evaluate whether your dreams are best served by a hobby, job or business.

  • Gain the tools that you need to maximize your business success.

    The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!

  • Table of Contents

    1. Front Matter
      1. Praise for The Entrepreneur Equation
      2. Title Page
      3. Copyright
      4. Dedication
      5. Acknowledgments
      6. Contents
      7. Foreword
      8. Introduction
    2. SECTION ONE
      1. The Issue - The Assumptions, Myths, and Realities of Entrepreneurship
      2. 1. The American Dream
      3. 2. Why Is There No Screening Process for Entrepreneurship?
      4. 3. Entrepreneurship Is Not One Size Fits All
    3. SECTION TWO
      1. Assessing Your Fit with Entrepreneurship
      2. 2A Assessing Your Motivation
      3. 4. What the Heck Does an Entrepreneur Actually Do?
      4. 5. Why the HBIC and the BMOC Have Very Little Control
      5. 6. Your Ego Made You Do It
      6. 7. Business Ideas - Worth Almost as Much as the Paper They Are Written On
      7. 8. There Is a Reason That You Enjoy Your Hobby (Hint - It's Not Work)
      8. 9. You Will Still Have to Work with People
      9. 2B Assessing Your Timing
      10. 10. Your Personal Responsibilities - a.k.a. You Can't Make Two Things Your Number One Priority
      11. 11. Wanting to Run before You Walk
      12. 12. When the Heck Are You Going to Have Time to Start a Business?
      13. 13. Often It Is Who You Know versus What You Know
      14. 14. Money Sicknesses Make for an Unhealthy Business
      15. 2C Assessing Your Personality
      16. 15. Business Is a Roller Coaster, Not a Merry-Go-Round
      17. 16. The Shiny New Thing Syndrome: When It's Fun for a Day and Okay for a Week . . . But Sucks for a Lifetime
      18. 17. Businesses Don't Happen Overnight
      19. 18. Do You Have the Core Competencies to Be a Santa or an Elf?
      20. 19. The "Secret" Is Hard Work
    4. SECTION THREE
      1. Assessing the Business's Fit for You
      2. 3A Assessing the Opportunity
      3. 20. It Takes Money to Make Money
      4. 21. The Most Competitive Time Ever
      5. 22. Too Smart for Your Own Good
      6. 23. Buying a Business Is Acquiring Someone Else's Problems
      7. 24. Just Because You Won the Genetic Lottery Does Not Mean You Were Born with an Entrepreneurship Gene
      8. 3B. Assessing the Risks, Issues, and Rewards of Entrepreneurship
      9. 25. The Business Version of Let's Make a Deal - Is There Enough Upside to Justify All of the Risks?
      10. 26. People, Spaces, and Things . . . What You Give Up When You Leave Your Job
      11. 27. Employees - Damned If You Do (or Don't) Hire Them
      12. 28. Sometimes "Cash Flow" Doesn't Flow
      13. 29. The You Show - Even If You Have Tons of Friends, You Are in This Alone
    5. SECTION FOUR
      1. Assembling Your Entrepreneur Equation, and a Few Reminders in Case You Get Sucked in by the Hype
      2. 30. Finalizing and Evaluating Your Entrepreneur Equation
      3. 31. A Momentary Lapse of Reason
      4. 32. The Cheat Sheet
    6. Index
    7. About the Author