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Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance by Colleen Crum, George Palmatier

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DEMANDMANAGEMENTFUNDAMENTALS

Ross watches the managers as they file into the room. They are beginning to look tired. Several people stretch to twist the kinks out of their backs before taking their seats. Ross decides to launch right into the subject of demand management and makes a mental note that he and Nolan will need to keep nonessential discussion to a minimum.

Without a preamble, Ross says, “Earlier today, Nolan presented the demand review step in the sales and operations planning monthly cycle.” Ross reviews the highlights of Nolan’s presentation to ensure that the group has the proper grounding for the presentation on demand management. ...

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