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Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance by Colleen Crum, George Palmatier

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INTEGRATINGPRODUCTDEVELOPMENTAND INITIATIVES

Ross stands and begins to talk before everyone in the group is seated. “Earlier, I indicated that the management team, and especially the general manager, should expect to be able to answer some questions: Are we on schedule, on cost, and on scope with our product development projects? How are we performing to our strategic initiatives?”

He tells the group that in order to answer those questions, a couple of considerations need to be reviewed and discussed in designing the flow of the monthly sales and operations planning process.

“Excuse me,” Peter Newfeld, the product development/engineering director, ...

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