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Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance by Colleen Crum, George Palmatier

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COMMITMENT

“Let me discuss our experience in implementing sales and operations planning. After more than fifteen years helping companies to implement, we have found what works and what doesn’t work,” Ross says. He explains that the approach that has been most effective involves the following steps:

  1. Education

  2. Process design

  3. Getting started

  4. Learn by doing

“This is not a long-winded implementation. It is not like when you implemented enterprise resource planning or other information systems,” Ross adds. “We are talking about getting started within months, not years. We are seeking benefits from the process as quickly as we can get them.”

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