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Enterprise Integration: The Essential Guide to Integration Solutions by William Ruh, Beth Gold-Bernstein

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Chapter Twelve. Composite Application Integration

Executive Overview

Business agility is the new business mantra. The ability to deliver new solutions faster, respond quickly to market changes or emerging opportunities, and manage the enterprise in real-time is the goal of all organizations seeking to gain competitive advantage. Integration is changing the nature of application development from a stand-alone activity that focuses on the creation of new code to an activity that is centered on using existing applications as the basis for developing new business systems. Rather than creating a new customer database for an application, you can reuse the existing CRM system. Rather than creating code to determine the value of a customer, you can reuse ...

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