Enterprise in Action: A Guide To Entrepreneurship

“Enterprise in Action is a rarity among business and management texts, being genuinely interesting and practically useful. Written in Peter Lawrence’s unique, clear and concise style (and enlivened by examples of his sly humour) the book provides the academic, the student – and the practising manager – with superb examples of how small and medium enterprises really cope with change. The international case study based approach used in the book demonstrates that managers have a difficult job, but that they can ensure their businesses survive and prosper if they are willing to make key decisions at the right times. I thoroughly recommend Enterprise in Action to anybody currently running a business or interested in how businesses really work.”

Professor Simon Denny, University of Northampton, Holder of the Queen’s Award for Enterprise Promotion

“A perceptive, thought provoking and lively book, which follows a ‘hands on’ approach, drawing valuable lessons from face to face interviews carried out with the founders or current owners of almost 100 owner-managed companies and SMEs. It offers valuable insights on the changing nature of enterprise and the consequent challenges and opportunities for contemporary entrepreneurs and business organisations.”

Dr Grahame Fallon, Senior Lecturer in International Business, Brunel Business School, Brunel University

“I must admit it, I like to read management books, and a new book by Professor Lawrence feeds this guilty pleasure. He presents a literate ...