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Enterprise in Action: A Guide To Entrepreneurship

Book Description

An authoritative guide to understanding and mastering the core issues and competencies involved in entrepreneurial success

Where do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started and become self-sustaining? Based on studies of 80 companies, including 30 Sunday Times Fast Track Companies, and 20 highly successful US entrepreneurial firms, this book answers these and many other key questions about entrepreneurship. This authoritative guide to the world of entrepreneurship offers valuable lessons for MBA students and established entrepreneurs alike.

  • Shows practitioners how success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competencies

  • Delivers practical coverage of an array of key issues, including how to exploit trends, how to foster innovation, how to get additional funding for expansion, and much more

  • Provides expert guidance on how to successfully address each of the factors or core competencies covered

  • An excellent supplement to standard graduate texts on the subject, it breathes new life into standard curriculum topics by presenting them within the context of real-world success stories

Table of Contents

  1. Cover
  2. Contents
  3. Title
  4. Copyright
  5. Dedication
  6. Acknowledgements
  7. Chapter 1: Change and Opportunity
    1. School days
    2. One Alfred Place
    3. CRIME
    4. Trucking across the prairie
    5. Bottoms up
    6. The flick of a switch
    7. Summary
  8. Chapter 2: Destination: Core Competence
    1. Les trentes glorieuses
    2. Démarche or legitimation
    3. The chrysanthemum effect
    4. Manufacturing: the world we have lost?
    5. Taking up the slack
    6. You shall not own them
    7. Going Dutch
    8. The whole truth
    9. Summary
  9. Chapter 3: A Natural History of Innovation
    1. Relativising the product
    2. Wrapping the product
    3. Developments in services
    4. Configuration and beyond
    5. The next game
    6. Summary
    7. Postscript
  10. Chapter 4: Shades of Originality
    1. Originality in action
    2. Configuration
    3. Reconfiguration
    4. Review
  11. Chapter 5: Biography and Capability
    1. To have and have not
    2. The voyage of the turnip
    3. School and work
    4. A feast for life
    5. Fashioning and developing
    6. Lift-off
    7. The whole truth
    8. Summary
  12. Chapter 6: Niche Markets and Entry Barriers
    1. A royal ride
    2. The geography of the niche
    3. Geography and competition
    4. Taking stock
    5. Niche companies never die . . . !
    6. The gunslinger as dude
    7. The industrial niche
    8. Le Marron Sculpté
    9. Entry barriers
    10. The whole truth
    11. Oh what a wonderful niche
    12. Summary
  13. Chapter 7: Cruising Altitude
    1. Organic growth or acquisition
    2. Revenue growth
    3. React Fast
    4. British and American ways of doing
    5. Execution and development
    6. Execution and reputation
    7. Caravan to boardroom
    8. Summary
    9. The whole truth
  14. Chapter 8: The Challenge of Inheritance
    1. Figgjo
    2. The big putsch
    3. The long game
    4. Summary
    5. A very short story
  15. Chapter 9: Opening the Box
    1. Everything in the garden
    2. The garden centre as a competitive business
    3. Taxi, taxi!
    4. Summary
  16. Chapter 10: Beyond the Box
    1. CEO: a new twist
    2. A vintner’s tale
    3. More than a name
    4. CEO in action
    5. Postscript
    6. The end of the runway
  17. References
  18. Index