The characteristics of a successful business case are that it must:
persuade a variety of audiences through an effective summary;
understand the competitive landscape;
make financial sense;
document all the assumptions clearly;
be tightly scoped;
be aligned to strategic goals.
We will take each of these areas of the business case and review what makes these areas important.
To persuade a variety of audiences there should be a short, concise executive summary. This is likely to be the only thing which people will read and should be written first. It sets the goal for the business case and should be revisited regularly throughout its construction.
The business case summary should encapsulate the ...