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Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization by Andrew McAfee

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“Technology continues to increase transparency and visibility into companies’ business decisions, enabling transformation and driving competitive advantage. McAfee clearly understands the role of IT to create superior customer value. His straightforward approach and the frameworks presented in this book will help organizations derive maximum value from their investments.”

—Léo Apotheker, CEO,SAP AG

“Web 2.0 has opened a new frontier for coordinating work, presaging a revolution in innovation and productivity. Andrew McAfee’s book provides the best guide yet to this new terrain. The wise executive will master it before the competition does.”

—Erik Brynjolfsson,professor at the MIT Sloan School of Management;Director, MIT Center for Digital ...

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