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Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization by Andrew McAfee

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8

Looking Ahead

The Vision, the Liar’s Club, and Model 1 VersusModel 2 Behavior

This concluding chapter looks into the future of Enterprise 2.0. It begins by presenting a vision of an organization that has fully deployed emergent social software platforms (ESSPs) and goes on to discuss what I believe will be the two biggest obstacles to achieving this vision. The first is the simple fact that not everyone within an organization wants information to flow and grow more freely. The second, and more troubling, is the well-documented finding that even organizations that sincerely want to change and become more open and transparent often have great difficulty doing so.

This chapter reveals the reasons for these barriers and ends on a hopeful note ...

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