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Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization by Andrew McAfee

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The Benefits of Enterprise 2.0

In addition to being useful at different levels of tie strength, emergent social software platforms (ESSPs) are also used by organizations for different purposes. A wiki, for example, is different from a prediction market. What’s more, the same tool can be used in multiple ways; blogs can be used to broadcast answers or questions. So in addition to understanding the bull’s-eye model of tie strength, it’s also important for business decision makers to understand the range of benefits that the new social software platforms can provide.

This chapter describes the advantages of Enterprise 2.0. It concentrates on the valuable capabilities that can be acquired with ESSPs, and that are impossible, ...

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