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Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization by Andrew McAfee

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4

New Approaches to Old Problems

Hitting the Bull’s-Eye with Enterprise 2.0

Chapter 3 showed that emergent social software platforms (ESSPs) come in many forms and can be used in a wide variety of ways. Because of this, it might seem that Enterprise 2.0 is such a diverse phenomenon that it can’t be boiled down at all, and will mean something different for every organization. But this is not the case. Even though there are a great many tools available, and even though every deployment of them will be unique, there are deep similarities.

The Concept of Tie Strength

To reveal these similarities, this chapter uses the concept of “tie strength” between people. Some deployments of ESSPs are intended to support ties that are already strong, while others ...

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