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Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization by Andrew McAfee

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1

Introduction

Skinheads are behind this book.

Before I explain how and why this is, let me talk a bit about this book and its goals. It’s a book about how businesses are using a new set of technologies that appeared over the past few years on the Internet. To many people, these tools seemed so novel and important that they merited a whole new version number for the Web; Web 2.0 was created to describe them, and to highlight their impact on the Internet.

I coined the term Enterprise 2.0 to describe how these same technologies could be used on organizations’ intranets and extranets, and to convey the impact they would have on business. This book is devoted to that topic. It has four main purposes. First, it’s an overview and description of a ...

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