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Enough Is Enough by Dan O’Neill, Rob Dietz

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[ CHAPTER 2 ]WHY SHOULD ENOUGH BE THE GOAL?

Anyone who believes exponential growth can go on forever in a finite world is either a madman or an economist.

KENNETH BOULDING1

To appreciate why an economy based on enough is worth striving for, it is useful to examine the failings of an economy that forever chases more. It’s no secret that the dominant economic philosophy of modernity is more—more people and more production, more money and more consumption. Employees try to earn more income, business managers try to report more revenue on the balance sheet, and politicians try to ensure that the economy churns out more goods and services. On the surface, more seems like a good idea. For an employee, more money can mean financial security; for a business ...

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