Book description
Most people who start businesses do so with little or no
experience and no formal education in business or management
training. If this sounds familiar, this book has been
written expressly for you and anyone who aspires to create
a business.
This book fills some critical gaps in managerial knowledge
that cause many of the problems that small business
owners face as they try to navigate the business world with
inadequate knowledge of how to manage a business. Inside,
you will learn five core topics that will make the difference
between success and failure: strategic planning, financing,
marketing, managing cash flow, and managing costs. This
book also incorporates three topics that are very important
to small businesses: break-even analysis, legal business
structures, and intellectual property protection.
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication Page
- Abstract
- Contents
- List of Figures
- List of Tables
- Preface
- Acknowledgments
- Chapter 1 Introduction
- Chapter 2 Strategic Planning
- Chapter 3 Financing
- Chapter 4 Marketing
- Chapter 5 Managing Cash Flow
- Chapter 6 Managing Costs
- Appendix A Break-even Analysis
- Appendix B Legal Business Structures
- Appendix C Intellectual Property Protection
- Notes
- References
- Index
- Ad Page
- Back Cover
Product information
- Title: Enhancing the Managerial DNA of Your Small Business
- Author(s):
- Release date: April 2014
- Publisher(s): Business Expert Press
- ISBN: 9781606495513
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