Enhance Your Training Brand

THE NEXT STEPS

Every customer touch point will influence your brand. To effectively brand your training team or organization, you must first understand your customer base. Who are your current and potential customers? What do they need and want? What do they like and dislike?

Based on what you know about your team and organization and what you learn about your customers, you can determine what your brand promises and personality traits should be. Once you know your brand promises and personality, you should review every internal brand factor and determine if it adequately supports the brand you are striving to build—or if it should be altered in any way. This exercise may also reveal brand factors that you have not been taking full advantage ...