BRAND POWER
A strong brand evokes thoughts, conclusions, and even emotional responses from us when we see the logo or hear the tagline. A strong brand differentiates a company from otherwise similar competitors.
The next time you watch television or listen to the radio, be mindful of the advertisements you see or hear and ask yourself what response, if any, that marketing is getting from you. The next time you drive and see a billboard advertisement, pay attention to any thoughts that jump to your mind. The next time you browse a magazine and see an advertisement, notice if you have any emotional response to the printed marketing. What opinion do you have of brands when you hear or see them advertised?
Most of us have had some experience with ...
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