O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Enhance Your Training Brand

Book Description

In this Infoline, you will discover how organizations use their brands to create expectations for current and potential customers. You will also gain an understanding of how strong brands present specific personality traits to make the organization easy to relate to and remember. Finally, you will learn how you can apply these simple concepts to your training brand, allowing you to build a more successful and effective team or organization.